We exist to provide a sense of well-being, health, physical vitality and mental strength that comes from that feeling of being out on a warm sunny day. Vitamin D helps the body absorb calcium to help the growth of healthy teeth and bones, and boost the immune system.
Sunlight is the best natural source of Vitamin D, but many groups of people don't get enough to keep their bodies healthy. Those with darker skins, for example, have higher levels of melanin in the outer layers of skin. This acts as a natural barrier and makes it harder to produce Vitamin D.
People with darker skin tones
Office workers and school children spend many hours indoors, limiting their exposure to the sun's natural rays that help us to produce Vitamin D. Anyone with limited time outdoors may struggle to synthesise Vitamin D efficiently!
Missing out on Vitamin D affects many aspects of our lives, and recent years have seen more people struggling to get enough Vitamin D to keep them fit and healthy.
Exposure to the sun has decreased because lifestyles and attitudes have changed. These days we're told to cover up and apply sun lotion. That's sensible advice for people with sensitive skin, but it can also stop us getting the vital Vitamin D that we need. It has led to a range of health issues.
Vitamin D deficiency is associated with bone deformity (Rickets) in children, and soft bones (Osteomalacia) in adults, often causing fractures. It has also been linked to increased risk of cancer, diabetes, heart disease, mental health issues and depression.
Diet is an important source of natural Vitamin D. Oily fish, egg yolks, red meats, whole milk and yogurts are great sources of Vitamin D, but many people choose convenience foods that are not fortified with Vitamin D.
In Great Britain and across much of northern Europe, from spring to late summer the sun provides good levels of Vitamin D for people who spend time outdoors. Across the colder, darker months our bodies need a boost – from foods naturally high in Vitamin D, or from fortified food and drinks.
DBOOST addresses these issues to help you enjoy the benefits of Vitamin D if your lifestyle prevents you from soaking up the sun's natural rays, or your diet doesn't include enough Vitamin D.